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Management Consultancy |
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Experiential Brands Marketing | |
Heritage and Leisure Development | |
Exhibition Design and Operations | ||||||||
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Moving up the value chain From commodity to product to brand to experience, so consumers expect – and pay for – an ever more sophisticated offering. As transactions move up the value chain, so their experiential content increases and the value grows exponentially. Our experiential marketing programme grows experiences from the heartland of your brands – building relationships and extending your dialogue with the consumer.
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Experiential Brands Marketing
Quality is no longer enough. As we move to a global experience economy, consumers will value memorable experiences – and the brands that deliver them – as never before. Delivering and differentiating these experiences will be the key to sustained competitive advantage in a market that demands simple product quality as a norm. Our experiential brands marketing delivers trade and consumer communication that is educational, entertaining and involving. View two of our completed projects: Dewar's World of Whisky 'the ultimate Scotch whisky visitor centre...' Coca-Cola Brand-enriching consumer experiences for the Coca-Cola Company, Atlanta. Distillery on the Road A magic carpet taking Scotland to the world.
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17/6 East Silvermills Lane, Edinburgh EH3 5BG Telephone: 07740 493781 |